The Roots Health
The 3-Brand Ecosystem Takeover — A Unified Organic Domination Strategy
The Roots Health Centers needed someone to take over their main website — but we pitched something bigger. Instead of just one site, we proposed a unified 3-brand ecosystem strategy: rebuild the parent site (The Roots Health), the pediatric sub-brand (Little Roots Chiro), and the neuropathy funnel site (The Roots Neuropathy) — all working together to dominate organic search across every patient segment they serve. They agreed. We're now building that engine.
Design Showcase
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This project is one piece of a unified 3-brand organic search strategy.
What They Were
Up Against.
The Roots Health had an existing website under a previous provider that wasn't performing — thin content, no conversion architecture, and three separate brands competing with each other instead of working as a unified organic search strategy. Their sub-brands (Little Roots Chiro and The Roots Neuropathy) were operating in isolation, leaving massive SEO and conversion opportunities on the table.
How We
Solved It.
We pitched a full ecosystem takeover — not just rebuilding one site, but architecting all three properties as a connected organic search engine. The parent site (The Roots Health) becomes the authority hub, while Little Roots Chiro targets the pediatric/family market and The Roots Neuropathy captures high-ticket neuropathy patients. Cross-linking, shared authority, and segment-specific conversion paths make the whole ecosystem greater than the sum of its parts.
Strategic Execution Plan
Audited all 3 existing properties and identified the gap between current performance and organic search potential
Pitched the unified 3-brand strategy — convincing the practice that segmented, connected properties would outperform a single generic site
Designing the parent site (The Roots Health) as the authority hub with family chiropractic positioning
Rebuilding Little Roots Chiro as a dedicated pediatric brand with parent-focused messaging and trust architecture
Rebuilding The Roots Neuropathy as a high-ticket conversion funnel targeting nerve regeneration patients
Implementing cross-linking and shared authority architecture across all 3 properties
SERVICES DELIVERED
Measurable Impact.
Won the full 3-brand engagement — main site + 2 sub-brands under one unified strategy
Ecosystem architecture designed to let each brand rank independently while sharing authority
Conversion infrastructure being built from the ground up across all properties
Organic search strategy targeting every patient segment: family, pediatric, and neuropathy
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The Roots Health?
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5.0 RATING FROM OUR CLIENTS
"ChiroCarePro completely transformed our online presence. We went from invisible on Google to ranking #1 for our core keywords in under 4 months. New patient calls increased by 380%."
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Dinko and his team completely transformed our online presence. We went from being invisible on Google to consistently ranking in the top 3 for every major keyword in Bradenton. New patient inquiries went up 380% — I didn't even know that was possible. If you're a chiropractor serious about growth, this is the only team to call.
We were a brand new practice with zero online presence. Dinko Design built us a complete growth system from scratch — website, SEO, content, Google Business Profile — and we had revenue within 60 days. I've worked with 3 other agencies before and nobody comes close to what ChiroCarePro delivers.